This is a presentation I gave earlier today at the Mobile Web East Africa 2013 Conference during the mobile marketing focus day. The aim of the presentation was to elaborate the means to get the building blocks right – from concept and construction for mobile (web) marketing campaigns. Is it all about the execution? How do you know if you’ve had success? What are the key factors in relation to monitoring and measurement. Anyway, take a peak and hopefully you will find useful! 
The post [Presentation] Mobile Web Marketing Campaigns – Evaluating The Key Ingredients appeared first on Moses Kemibaro.
